The Dawn of Swatch

<p><b><i>The Dawn of Swatch</i> tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry-it reshaped how we think about branding innovation and disruption.</b> In the 1980s as Swiss watchmakers lost ground to Japanese quartz technology Swatch broke every rule: bold affordable fashion-forward and marketed with game-changing creativity.</p><p>Blending first-hand accounts with analysis the authors reveal how strategic vision unconventional thinking and fearless marketing turned Swatch into a global success. More than a business case this book offers timeless insights into brand strategy innovation product launches entrepreneurship and building iconic brands.</p><p>Ideal for business leaders entrepreneurs marketers and anyone interested in strategy it provides a blueprint for how bold decisions and visionary branding can redefine an industry.</p>