The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
English

About The Book

Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age gender purchase history favorite brands-we could impact what they do. But that isnt true at all.Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore and tracking past behavior doesnt tell us what will work now.Valuegraphics change everything.By focusing on deep values rather than surface

Available Coupons

Coupons redeemable on this product:
prev-arrow
Coupon Code
NONFICTION5
Extra 5% off on Non-Fiction books
Valid until 31 December, 2025
next-arrow
Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Fast Delivery
Fast Delivery
Sustainably Printed
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
downArrow

Details

ISBN 13
:
9781544534626
Publication Date
:
29-11-2022
Pages
:
376
Weight
:
442 grams
Dimensions
:
140x216x21.27 mm

Ratings & Reviews

coupon
No reviews added yet.

LOOKING TO PLACE A BULK ORDER?CLICK HERE