English
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About The Book
Description
Author
It is not only a wide-ranging expose of the advertising industry but also the fascinating and troubling story of why a shining star in global marketing collapsed. This insider examination sheds new light on the character and inner workings of one of the most influential of all professions. It is a real story about real people -- one that offers important lessons in leadership communications and corporate decision-making.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781413440508
Publication Date
-28-06-2004
Pages
-92
Weight
-137 grams
Dimensions
-152x229x5.6 mm
