THE DECISION MAKING IN RISK AND UNCERTAINTY CONDITIONS

1.This is a book of our epoch enhancing in a homogenous presentation the theory and practice of decision-making in the management context. It was developed a practical case regarding the decision making within Risk and Uncertainty conditions by a firm the final goal being an efficient product in order to ensure the profit maximization. The scientific management of an enterprise (firm) and the solution to the multitude of problems which production and economic and financial activity raise imply permanently decision making resolutions. The success or failure (bankruptcy) of a firm (enterprise) its current and future potential its flexibility and adaptability on the market depend to an overwhelming extent on the decision making act and / or process in multidimensional conditions. We focused on the terms of utility criteria methods and formal principles even an original mix criterion in order to obtain the fair and adequate product or service for the market.