The Designer's Guide To Marketing And Pricing

<p><b>Do what you love and make money!</b></p><p><i>The Designer's Guide to Marketing and Pricing</i> will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer an aspiring entrepreneur or a seasoned small-business owner you'll learn everything you need to know about how to market and price your services.</p><p>This book shows you how to:</p><ul><li>learn which marketing tools are most effective and how to use them</li><li>create a smart marketing plan that reflects your financial goals</li><li>plan small actionable steps to take in reaching those financial goals</li><li>determine who your ideal clients are and establish contact with them</li><li>turn that initial contact into a profitable relationship for both of you</li><li>talk to clients about money and the design process - without fear</li><li>figure out a fair hourly rate and give an accurate estimate for a project</li></ul><p>You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus there are useful worksheets throughout the book so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.</p>