English
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About The Book
Description
Author
This book explores the transformation of advertising as a result of technological progression and it''s influence on society. Its compares and contrasts the modern (rational logical truthful sincere) manner of advertising in the 1950s with postmodern (irrational ironic sly complex) adverts of recent past. It specifically looks into social awareness advertisement including road safety mental health and body image campaigns.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9783659886881
Publication Date
-25-05-2016
Pages
-52
Weight
-81 grams
Dimensions
-150x220x3.27 mm
