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English
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About The Book
Description
Author
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing demonstrating that many new techniques were actually developed in Europe before being exported to America.
Piracy-free
Assured Quality
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Details
ISBN 13
9781848935594
Publication Date
-01-03-2015
Pages
-284
Weight
-499 grams
Dimensions
-156x234x16.59 mm
