The Dictionary of Marketing

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000 A-to-Z terms and definitions covering marketingadvertisingmarket researchconsumer behaviormarketing mixinternational marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available