THE DIGITAL ODYSSEY: From Storefronts to Screen - Defining the Generational Shift in Buying Behaviour

<p><b><i>The Digital Odyssey: From Storefronts to Screens &ndash; Defining the Generational Shifts in Buying Behaviour</i> </b>is a comprehensive exploration of the evolution of consumer behavior in the digital era. This insightful book delves into the transformative journey from traditional brick-and-mortar shopping to the seamless world of digital transactions. Covering generational shifts&mdash;from Baby Boomers to Generation Z&mdash;and examining the roles of artificial intelligence virtual reality and data in reshaping buying patterns this book offers an in-depth look at how technology is redefining the commercial landscape. Perfect for marketing professionals entrepreneurs and tech enthusiasts it highlights challenges and opportunities in the ever-evolving digital economy.</p>