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About The Book
Description
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<p>Pulling aside the curtain of ‘Big Data’ buzz this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate reliable data especially for decision-making purposes. Bad data begets bad decisions and an understanding of data fundamentals — how data is generated organized stored evaluated and maintained — has never been more important when solving problems such as the pandemic-related supply chain crisis. This book addresses the data-related challenges that businesses face answering questions such as:</p><ul> <p> </p> <li>What are the characteristics of high-quality data? </li> <p> </p> <li>How do you get from bad data to good data? </li> <p> </p> <li>What procedures and practices ensure high-quality data? </li> <p> </p> <li>How do you know whether your data supports the decisions you need to make?</li> </ul><p>This clear and valuable resource will appeal to C-suite executives and top-line managers across industries as well as business analysts at all career stages and data analytics students.</p>