Disney Princess Phenomenon

<p>The Disney Princesses are a billion-dollar industry known and loved by children across the globe. </p><p> Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films merchandising and marketing and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. </p><p> Including an in-depth examination of each princess film from the last 83 years the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.</p>