The DNA of Engagement

<p><span style=color: rgba(94 110 130 1)>Making your great ideas live and breathe in the hearts and minds of your stakeholders is key to your success.</span></p><p><br></p><p><span style=color: rgba(94 110 130 1)>But too many great ideas wither and die because they don't have the communication strength and structure to develop grow adapt and reproduce in an increasingly busy and noisy world.</span></p><p><br></p><p><span style=color: rgba(94 110 130 1)>The DNA of Engagement solves that. It's survival of the fittest for great ideas.</span></p><p><br></p><p><span style=color: rgba(94 110 130 1)>David Pullan and Sarah Jane McKechnie from The Story Spotters have created a leadership communication programme that brings the science and art of story to the business of inspiring sustainable change.</span></p><p><br></p><p><span style=color: rgba(94 110 130 1)>The DNA of Engagement® shows you how to do it too.</span></p><p><br></p><p><span style=color: rgba(94 110 130 1)>Whether you're leading a global organisation leading a team leading a customer on a buying journey or even leading your partner on the path to choosing a mutually agreeable holiday this is the book for you.</span></p><p><br></p><p><span style=color: rgba(94 110 130 1)>In 144 pages packed with tools examples and 'serious fun' that have been tried and tested in the FTSE100 you'll discover</span></p><p><br></p><ol><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong style=color: rgba(94 110 130 1)>The Key Foundations of Trust:</strong><span style=color: rgba(94 110 130 1)> Guarantee that your ideas escape the void of the trust deficit.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong style=color: rgba(94 110 130 1)>The Secrets of Narrative Structure:</strong><span style=color: rgba(94 110 130 1)> Make sure your listeners pay attention and keep paying it with the DNA Framework.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong style=color: rgba(94 110 130 1)>Three Steps to Building a Compelling Message: </strong><span style=color: rgba(94 110 130 1)>Create spoken content that sticks by taking your DNA from 1.0 to 3.0.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong style=color: rgba(94 110 130 1)>A Simple Guide to Business Storytelling: </strong><span style=color: rgba(94 110 130 1)>Create vivid varied and repeatable stories with no nonsense practical advice.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong style=color: rgba(94 110 130 1)>The Power of Logic and Emotion: </strong><span style=color: rgba(94 110 130 1)>Turn explanation into inspiration with techniques that persuade heads and move hearts.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong style=color: rgba(94 110 130 1)>The Art of Story Co-creation:</strong><span style=color: rgba(94 110 130 1)> Inspire innovative thinking and build collaborative cultures through deep listening and strategic questioning.</span></li></ol><p><br></p><p>And as soon as you buy your copy you will get access to a free fifty-three page workbook called the 'Rehearsal Notes' where you will get more tips on how to apply the DNA 'in the wild'.</p><p><br></p><p><span style=color: rgba(94 110 130 1)>The DNA of Engagement® is more than a book; it's the personal mentor that gives your great ideas the communications strength and structure to survive and thrive in the moments that matter.</span></p><p><br></p><p><span style=color: rgba(94 110 130 1)>If you're ready to save your great ideas from the threat of extinction then you're ready for The DNA of Engagement®.</span></p><p><br></p>