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English
Hardback
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About The Book
Description
Author
Using contemporary examples from American and global media companies this book contains a wealth of information including useful charts and tables important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
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Details
ISBN 13
9780823232567
Publication Date
-24-05-2011
Pages
-288
Weight
-481 grams
Dimensions
-152x229x20.64 mm
