Economics of Sports Broadcasting

<p>Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. </p><p>The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. <em>The Economics of Sports Broadcasting </em>provides an accessible detailed introduction to all aspects of economics in this fascinating area.</p><p>The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:</p><ul> <p> </p> <li>questions of ownership trade and commodity in sport</li> <li>the historical context for contemporary sports broadcasting </li> <li>the key players – viewers TV channels sponsors clubs event owners and authorities</li> <li>the regulations governing televised sport</li> <li>the international context for broadcast sport</li> <li>competition and game theory in sports broadcasting</li> <li>sports broadcasting’s changing landscape of ownership and supply channels.<br> </li> </ul><p>This book will be useful for courses in media and broadcasting economics sport management and sports development.</p>