The effect of packaging on children's food consumption

For several years now the status of the child has evolved considerably from a role of being of little value subject to the will of his parents and working from an early age to help his family financially to a role of prescriber and child king. With the evolution of mentalities food manufacturers have measured the real interest of considering the child as a singular target that must absolutely be differentiated from other consumers. New products with attractive packaging designed especially for children have been created. Many brands have a mascot to develop the DNA of the brand and to create a real visual identity in order to create a strong and emotional bond with children. The subject of this study will be to analyze the influence that the presence of a character on the packaging can have on the consumption of healthy products among children. Does a character make children want to consume a healthy product?