The Effects of Gender and Gender Roles on Financial Literacy

Financial literacy is an essential component in determining how successful one might be in their wealth management retirement and other financial goals. Unfortunately many colleges and universities do not list financial literacy as a priority of its student’s education. Some students are fortunate enough to be introduced to a personal finance course or cultivate their financial literacy through their selected major or discipline whereas a vast majority learn from their peers or from their childhood environment. This master’s level thesis takes a curious look at gender and perceived gender roles and how those roles might affect the financial knowledge that accompany an individual as they enter a college or university.