THE EFFECTS OF INTELLECTUAL PROPERTY

This study delves into the impact of intellectual property on the governance of China''s tourism industry particularly against the backdrop of the transformative effects induced by the Covid-19 pandemic. It explores intellectual property within the broader framework of intellectual capital social capital and intangible assets aiming to pinpoint effective strategies for addressing challenges hindering the industry''s advancement. Employing a quantitative research approach the study collected data from 250 respondents through a structured questionnaire. Analysis was conducted using SPSS version 25 software with a focus on testing hypotheses and addressing research inquiries. The findings underscore the significant role of intellectual property in governing China''s tourism sector serving as a pivotal moderating tool bolstered by its legal implications. Consequently leveraging intellectual property as a governance mechanism holds promise for remedying prevalent infringements within the industry.