The Election Game and How to Win It

In the 1960s and 70s political consultant Joe Napolitan worked for famous leaders including John Kennedy Lyndon Johnson Hubert Humphrey Milton Shapp and Mike Gravel. In this fascinating memoir Napolitan takes a look how candidate win. He highlights the use of mass media foreseeing the power of television in successful political campaigns. The issues dont mean a hell of a lot he observes. Napolitan makes clear that the idea of selling candidates is a misnomer. Instead he says those who win elections have personalities that make for instant involvement with viewers and listeners.Though its not a handbook Napolitan says The Election Game and How to Win It will be used as such by candidates managers and pollsters as well as political historians. Drawing on his personal experience Napolitan provides an insightful and engaging look into successful campaigns.