<p>Originally published in 1968, this book traces the development of the emotive theory of ethics from its outline by Ogden and Richards in <i>The Meaning of Meaning</i> to the elaborate presentation by Stevenson in <i>Ethics and Language</i>. Attention is paid to the positive features of the ethical theory whilst the author also shows how a more adequate view can be reached through critical reflection on it. </p> <p>1. Preliminaries 2. The Grounds for Emotivism 3. Emotive Meaning 4, 5 &amp; 6 Stevenson’s <i>Ethics and Language</i> 7. Validity 8. The Vocabulary of Evaluation 9. Good of a Kind and Good From a Point of View 10. A test For Evaluative Terms 11. Meaning and Illocutionary Force 12. Conclusion </p>
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