<p>First Published in 2006. For scholars and students in environmental communications, journalism, rhetoric, PR, mass communication and other related areas.</p> <p><b>Contents:</b> Preface. <b>M.P. Moore, </b>I, Me, Mine: On the Rhetoric of Water Wars in the Pacific Northwest. <b>P.C. Pezzullo, </b>Articulating "Sexy" Anti-Toxic Activism on Screen: The Cultural Politics of <i>A Civil Action</i> and <i>Erin Brockovich. </i><b>T. Marafiote, E. Plec, </b>From Dualisms to Dialogism: Hybridity in Discourse About the Natural World. <b>O. Werder, </b>Influences on the Recycling Behavior of Young Adults: Avenues for Social Marketing Campaigns. <b>M. Meister, K. Chamberlain, A. Brown, </b>Rejuvenating Nature in Commercial Culture and the Implications of the Green Commodity Form. <b>S.K. Sowards, </b>Rhetoric of the Perpetual Potential: A Case Study of the Environmentalist Movement to Protect Orangutans. <b>O. Ihlen, </b>Substitution or Pollution? Competing Views of Environmental Benefit in a Gas-Fired Power Plant Dispute. <b>M.A. Mater, </b>Bridging the North-South Divide: The Global Responsibility Frame at Earth Summit +5. <b>J.B. Rowe, </b>The Rhetoric of the Columbia: Space as a Wilderness, a Miracle, and a Resource. <b>J. Good, </b>Internet Use and Environmental Attitudes: A Social Capital Approach. <b>A. Scharl, </b>Catalyzing Environmental Communication Through Evolving Internet Technology. <b>U. Farooq, C.B. Merkel, L. Xiao, H. Nash, M.B. Rosson, J.M. Carroll, </b>Participatory Design as a Learning Process: Enhancing Community-Based Watershed Management Through Technology.</p>