What resonates deeply is the book’s insistence on rethinking our approach to ESG—not as a checklist but as a mindset. The chapter “Mindset About the book: Over Certicates” makes a powerful case that true ESG leadership is not validated by credentials but by daily conscious decisions and courageous leadership. It captures a sentiment I have long held—that transformation cannot be outsourced or acquired; it must be lived. Habiba Al Mar’ashi Founder & CEO - Arabia CSR Network Co-founder & Chairperson - Emirates Environmental Group Co-Founder Vice Chair & Treasurer - Emirates GB
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