The Ethical Consumer

Introduction/PART ONE: THEORISING ETHICAL CONSUMPTION/Philosophy and Ethical Consumption/The Consumer as Economic Voter/PART TWO: CAMPAIGNERS AND CONSUMERS/A Brief History of Consumer Activism/Pressure Groups Campaigns and Consumers/Informing Ethical Consumers/The Effectiveness of Ethical Consumer Behaviour/PART THREE: UNDERSTANDING ETHICAL CONSUMERS/Case Studying Ethical Consumers' Projects and Strategies/Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption/Modelling Consumer Decision Making in Fair Trade/Identifying and Profiling Apparel Label Users/Focus Group on Consumers' Ethical Beliefs/Surveying Ethical and Environmental Attitudes/PART FOUR: RESPONDING TO ETHICAL CONSUMERS/Corporate Disclosure and Auditing/Meeting the Ethical Gaze/Challenges for Orientating to the Ethical Market