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About The Book
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Introduction/PART ONE: THEORISING ETHICAL CONSUMPTION/Philosophy and Ethical Consumption/The Consumer as Economic Voter/PART TWO: CAMPAIGNERS AND CONSUMERS/A Brief History of Consumer Activism/Pressure Groups Campaigns and Consumers/Informing Ethical Consumers/The Effectiveness of Ethical Consumer Behaviour/PART THREE: UNDERSTANDING ETHICAL CONSUMERS/Case Studying Ethical Consumers' Projects and Strategies/Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption/Modelli