A sharp urgent call to restore moral thinking to public speech The Ethics of Rhetoric arrives renewed for our fraught age. In this landmark work Richard M. Weaver examines how language shapes character and how persuasive speech carries moral weight. Moving from classical rhetoric to modern propaganda Weaver maps a philosophy of rhetoric that insists words do not merely persuade but form souls. Readers will find rigorous rhetorical analysis paired with lyrical reflection on language and morality tracing the tension between freedom and responsibility in ethical communication. This edition s significance is twofold: historically Weaver s argument helped revive rhetorical theory after decades of neglect; literarily his prose blends philosophical clarity with moral urgency making the book a lasting text in rhetoric theory and communication ethics. Whether you re a student of classical rhetoric a scholar of rhetorical philosophy or a reader drawn to ethical persuasion this book reframes how persuasion and ethics intersect in public life.Out of print for decades and now republished by Alpha Editions this restored volume has been carefully prepared for today s readers and future generations. More than a reprint Alpha Editions presents a collector s item and cultural treasure meticulously restored annotated and designed for preservation. Essential for anyone exploring rhetorical ethics ethical persuasion or the broader philosophy of language The Ethics of Rhetoric is a definitive guide to communication ethics and the moral stakes of rhetorical practice.
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