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English
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About The Book
Description
Author(s)
<p>This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace how they have occurred and what they mean for all types of marketers around the world.</p> <p>This book was published as a special issue of the <em>Journal of Marketing Communications</em>.</p>
Piracy-free
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Details
ISBN 13
9780415668927
Publication Date
-28-04-2011
Pages
-142
Weight
-357 grams
Dimensions
-174x246x9.3 mm
