Experience Economy

In 1999 Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result their book <i>The Experience Economy</i> is now a classic embraced by readers and companies worldwide and read in more than a dozen languages. <p/>And though the world has changed in many ways since then the way to a customer's heart has not. In fact the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides how do you make yours stand out? <p/>Welcome to the new Experience Economy. With this fully updated edition of the book Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army Heineken Experience Autostadt Vinopolis American Girl Place and others--to show fresh approaches to scripting and staging compelling experiences while staying true to the very real economic conditions of the day.<br>