The feminisation of public relations

There I was: a lone male among more than 30 females.Then it suddenly hit me. I was an oddity - a male ina female profession public relations. Womenoutnumber men three to one and the figure isincreasing. But why is this happening? This landmarkstudy focuses on the PR profession in Australia (andincludes data from other countries). With surveysinterviews and focus groups of students at fouruniversities and communicators from all areas of theprofession this work considers what the long-termeffects of this global trend might be.