The Ferrari Playbook

<p><strong>This is a two-part edition</strong><br><strong>Part I - Enzo Ferrari:</strong> an epic high-velocity narrative of the decisions rivalries and rituals that forged Maranello's myth. From the early Alfa years and war-room discipline to race-day ethics and the Fiorano mentality you'll see how a singular obsession turned action-not ads-into the most effective branding on earth.</p><p><strong>Part II - The Playbook:</strong> a field manual for leaders who want Ferrari-level outcomes: price premiums sold-out allocations and waitlists that signal status before the engine even starts. Learn to balance an <strong>Emotional Icon</strong> with a <strong>Revenue Workhorse</strong> lock in non-negotiable standards and measure brand strength by <strong>price premium percentage residual value organic media lift after big weekends</strong> and <strong>waitlist length & allocation conversion</strong>-not vanity metrics.</p><p>Written by a woman who speaks the hard language of power speed and control <strong>THE FERRARI PLAYBOOK</strong> gives you checklists war room maps and a 30-day plan you can deploy on Monday morning. If you're building a brand men line up for-not bargain over-this is your road book.</p><p><strong>How to Read This Book</strong><br>This edition is structured in two parts. Part I tells Enzo Ferrari's story as a narrative foundation. Part II translates those lessons into a leader's playbook with checklists and KPIs you can use immediately.</p>