The Five Golden Rules of Negotiation

<p><b>Are there really useful tips or strategies to smart business negotiations? As a manager you've probably wondered this many times. Author Philippe Korda not only knows these strategies do exist but he has also now written one of the most useful books you'll ever need for sharp negotiating skills.</b></p><p><i>The Five Golden Rules of Negotiation</i> reveals the art of negotiation and helps you get the skills needed in becoming a master negotiator in today's business environment. The first part of the book outlines the fundamentals of negotiating while the second part is devoted to getting the reader to understand their opponent's interests and tactics during the negotiation process. Finally you get the opportunity to learn how to strategize successfully.</p><p>The book itself is based on a fictional buyer-salesperson relationship. Korda cleverly begins this book with two protagonists meeting over lunch on the day the buyer is due to retire. They begin to discuss their business relationship over the years and Korda includes different episodes or meetings during that time to bring out the above golden tules and other negotiation concepts. He provides simple tools to help apply the golden rules and each chapter concludes with a summary of the key points and questions to be considered.</p>