The book acts like a guide or reference for startup enthusiasts founders researchers educators & mentors. The fresh content of the book follows the startup chronology It's crisp & to the point. It resonates with Dr. APJ Abdul Kalam It's only when we are faced with failure do we realize that these resources were always there within us. After reading Whatever you think think the opposite by Paul Arden the authors startup plans were put to action. This book is the blood & sweat from yesteryears & c