The Future of Competitive Strategy

<b>How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era.</b><br><br>How can legacy firms remain relevant in the digital era? In <i>The Future of Competitive Strategy</i> strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies including Caterpillar Sleep Number and Whirlpool he explains how firms can benefit from data&#146;s enlarged role in modern business develop digital ecosystems tailored to their unique business needs and use new frameworks to harness the power of data for competitive advantage.<br>&#160;<br>Subramaniam presents digital ecosystems as a combination of <i>production</i> and <i>consumption</i> ecosystems which can be used by legacy firms to unlock the value of data at various levels&#151;from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of <i>digital competitor</i><u>s</u>&#151;other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing.<br>&#160;<br>Who needs this book? Any firm that wants to revitalize traditional business models offer a richer customer experience and expand its competitive arena into new digital ecosystems.