The Future of E-Commerce

Studienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations Werbung Marketing Social Media Sprache: Deutsch Abstract: Traditional retailers have been serving a huge percentage of the population who are dependent on them for the provision of various products (Zhou & Zhang 2007). However buying goods or services over the internet has been a growing trend attracting huge popularity in the past few years (Cebi & Bayraktar 2003). This is principal because more people find it expedient and simple to shop from their offices or homes without the conventional work of going from one shop to another looking for goods and services (Chaffey 2002). E-shopping or online shopping includes a kind of e-Commerce that lets customers to directly shop for various products and services through the internet's virtual shop (Sivakumar & Roy 2004). With the new e-Commerce platform characterized by e-stores that have incentives and broad varieties of products the traditional retail system has been significantly affected. E-commerce has slapped the face of the conventional retail business with the fear of helplessness and uncertainty (Teece 2010).This paper explores the effect of the increasing trend of e-Commerce over the traditional bricks and mortar shop retailing system. It highlights several aspects regarding the manner in which the conventional retail businesses have been affected by the invention and growth of e-Commerce and whether there any strategies that traditional retail businesses are employing as a comeback strategy.