The Future of Omni-Channel Retail

<p>Everyone shops online these days but there are certain experiences and products that resist the move to e-commerce. <strong>When we can order almost anything online what compels us to make a purchase in person?</strong></p><p>By understanding how retail has evolved through the years and what the current state of omni-channel retail is now this book offers a formula for predicting retail trends that are likely to happen in the near future.</p><p>Learn:</p><ul> <li>how the two essential aspects of shopping discovery and fulfillment contribute to when consumers are more likely to purchase online or offline.</li> <li>why shopping provides either "time well spent" or "time well saved" and how to leverage that.</li> <li>what retailers and retail real estate developers are doing to stay relevant.</li> <li>how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.</li></ul><p>Want to know whether your product or service will fare best online or off? Read Lionel Binnie’s exploration of the developing omni-channel retail landscape to find out.</p><blockquote><p>"A well-distilled volume processing the past present and future of consumption. Want a good quick read? It’s right here."<br /><strong>Paco Underhill author of <em>Why We Buy: The Science of Shopping</em></strong></p></blockquote>