The Global Business Environment

Business environment refers to all these factors which collectively affect the ability of a company to build and maintain healthy and successful relationships with their customers. The global business environment refers to the different types of environments present in sovereign countries along with the factors outside to the home environment of the firm. It can be classified into external environment and internal environment. The external environment is further classified into macro environment and micro environment. It convey various entities and aspects such as suppliers competitors public customers economy technology demography nature and ecology etc. The components of the internal environment are labor unions value systems physical resources corporate culture and technological capabilities. This book is compiled in such a manner that it will provide in-depth knowledge about the theory and practice of global business environment. It picks up individual branches and explains their need and contribution in the context of a growing economy. The book is appropriate for those seeking detailed information in the area of global business environment.