Global Business of Coaching

<p>Coaching has become a global business phenomenon yet the way that coaching has evolved and spread across the globe is not unproblematic. Some of these challenges include: different types/genres of coaching; understanding and relevance of different coaching philosophies and models in different cultural contexts; equivalency of qualifications and coach credentials as well as questions over standards and governance as part of a wider debate around professionalization. Coaching then as with the transfer of knowledge and professionalization in other disciplines is not immune to ethnocentricity.</p><p>Through a combination of adopting a meta-analysis of coaching supported with narratives of coaching practice drawn from different socio-political/cultural contexts the aim of this book is to challenge current knowledge understanding and norms of how coaching is or should be practised in different cultural contexts. This book will provide a foundation for further research in coaching as an academic field of study and as an emerging profession. It will resonate with critical scholars coach educators and coach practitioners who want to develop their praxis and enhance their reflexivity and be of interest to researchers academics and students in the fields of business and leadership human resource development organizational learning and development mentoring and coaching. </p>