The Global Environment of Business

<p>This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e. industry structure) and nonmarket (i.e. political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability how to prioritize both risks and opportunities how to analyze the relationships among them and how to recommend firm responses to them to maximize MNE profitability.</p><p><b></b></p><p><b>Key Features</b></p><ul><li><div class=ListParagraphCxSpFirst>Environmental forces and their interrelationships are clearly organized and analyzed under four broad themes: <b>social technological economic and political forces.</b></div></li><li><div class=ListParagraphCxSpMiddle><b>Each issue</b> <b>is clearly correlated to real management decision-making </b>in chapter introductions which discuss the strategies and management practices required to respond effectively to various environmental forces.</div></li><li><div class=ListParagraphCxSpMiddle><b>Students learn to assess the changes in environmental forces over time </b>and to ascertain the relative attractiveness of various nations as alternative sites for conducting business.</div></li><li><div class=ListParagraphCxSpMiddle><b>Chapter-opening lists of critical skills and capabilities</b> provide a focus and guide for the material in the chapter relating theories to practical applications.</div></li><li><div class=ListParagraphCxSpMiddle><b>Chapter-ending case excerpts with discussion questions</b> provide illustrative real-world situations related to issues presented in that chapter and challenge students to come up with their own recommended solutions.</div></li></ul>