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About The Book
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Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills includin
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Details
ISBN 13
9781032176437
Publication Date
-30-09-2021
Pages
-300
Weight
-409 grams
Dimensions
-152x229x16.01 mm
Details
ISBN 13
:
9781032176437
Publication Date
:
30-09-2021
Pages
:
300
Weight
:
409 grams
Dimensions
:
152x229x16.01 mm
Publisher
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