The Good Country Equation

Not only does Anholt explain the challenges facing the world with unique clarity he also provides genuinely new informative practical innovative solutions The book is a must-read for anyone who cares about humanity's shared future. H. E. Mohamed Abdullahi Mohamed (Farmaajo) President of the Federal Republic of Somalia Why doesn't the world work? Why despite all the power technology money and knowledge that humanity has accumulated are we are still unable to defeat global challenges like climate change war poverty migration extremism and inequality? Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences--dining with Vladimir Putin at his country home taking a group of Felipe Calderon's advisors on their first Mexico City subway ride touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory--he tells how he began finding answers to that question. Ultimately Anholt hit on the Good Country Equation a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a selfish argument for cooperation: he shows that it generates goodwill which in turn translates into increased trade foreign investment tourism talent attraction and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation--because that's all the time we have.