The Greater the Risk

<p><strong>Shaked traces a life of grand ambitions from its humble origins to...how he ended up making enough money to try and broker peace.... [I]nsights lessons history and a witty warmth abound. -<em>BookLife from Publishers Weekly</em></strong></p><p><strong>...a rare memoir that is both inspirational and instructive.... [A] blueprint for using success to create social impact. -<em>Seattle Book Review</em></strong></p><p><strong>Avi Shaked's gripping story is that of an Israeli who bridged the worlds of international business and peace-building...offer[ing] unique insights into how economic relationships can potentially serve diplomatic ends. -<em>Yoram Dori former advisor for Israel's President Shimon Peres and author of</em> The Whisperer</strong></p><p><strong>...a must-read for anyone interested in entrepreneurship leadership the pursuit of peace and the life of a remarkable man. -<em>Readers' Favorite</em></strong></p><p>What does it take to become a successful international business leader and Middle East peacemaker? In <em>The Greater the Risk</em> Avi Shaked chronicles his extraordinary journey from humble beginnings as a first-generation Israeli to his role as founder of 888.com (now EvokePlc) to using his wealth to support peace efforts to end the Israeli-Palestinian conflict.</p><p>From his first job in construction to an IPO on the London Stock Exchange to a bold peace offer of $1 billion and signing the Geneva Accord Shaked's story takes readers on a personal and riveting roller-coaster ride as he risks everything to build his company honor his family and seek an enduring peace in his homeland.</p><p>As he navigates family struggles historical upheaval and high-stakes business ventures Shaked learns invaluable lessons about resilience relationship-building social responsibility and transforming adversity into opportunity. More than a memoir <em>The Greater the Risk</em> is a timely reminder that positive change requires perseverance innovation and a willingness to take risks for the greater good. Shaked's inspiring story reveals how unwavering commitment and belief especially in the face of uncertainty can create a lasting and positive impact.</p><p><strong>Great for fans of Dan Senor and Saul Singer's <em>Start-Up Nation</em> and Inbal Arieli's <em>Chutzpah</em>.</strong></p>