Growth Strategies of Hotel Chains

<p>How did Accor Cendant Choice Hotels International Marriott and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?<br><br>This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. <br><br>The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example in the chapter on franchising the ten largest hotel franchise businesses in the world are discussed in detailincluding their actual fees and how they function with helpful commentary on each. This format designed with educators’ needs in mind is consistent throughout the text. Charts tables and figures make complex information easy to access and understand.<br><br>The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines:</p><ul> <li> the question of diversification vs. specialization<br> </li> <li> vertical horizontal and diagonal integration<br> </li> <li> acquisitions mergers and strategic alliances<br> </li> <li> franchise contracts management contracts leaseholds and ownership<br> </li> <li> branding and globalization<br> </li> <li> why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising</li> </ul><p>Packed with information yet written in language that students and hospitality executives can understand this unique comprehensive textbook deserves a place in every teaching/training/professional library.</p>