The Heart of Esthetics

<p class=ql-align-center><strong style=color: rgba(161 0 0 1)><em>Looking for new clients without having a Client Development Plan in place </em></strong></p><p class=ql-align-center><strong style=color: rgba(161 0 0 1)><em>is like buying your dream car without first learning how to drive.</em></strong></p><p><span style=color: rgba(0 0 0 1)> </span></p><p><span style=color: rgba(0 0 0 1)>A good facial is simply not enough these days. Every Esthetician had to master the art of the facial to graduate from their Esthetician licensing program. And these days pretty much anyone can learn some version of a facial online. Even so the typical Esthetician will take a multitude of classes to learn more about facial services however the same enthusiasm is not shown when it comes to learning how to build and maintain a financially successful esthetics business. </span></p><p><br></p><p class=ql-align-center><strong style=color: rgba(161 0 0 1)><em>Do you want to make a living...or create a life?</em></strong></p><p><br></p><p><span style=color: rgba(0 0 0 1)>A Professional Esthetician's job is not about giving facials nor is it about talking people into buying products. Facials and products are simply tools that Estheticians use in their work. It is also not the client's job to sort through a menu of services and decide on their own which service they need nor is it the client's job to determine which products they should be using at home. That era of esthetics is long gone. </span></p><p><br></p><p><span style=color: rgba(0 0 0 1)>A Professional Esthetician's role in the business of skin care is to be well-educated and well-trained so they can analyze the client's skin condition properly and provide the best possible skin care based upon the client's </span><em style=color: rgba(0 0 0 1)>current</em><span style=color: rgba(0 0 0 1)> needs (which change all the time). Therefore today's Professional Esthetician should be focusing on turning each new client into a loyal long-term client. Financial success in the esthetics business today is all about client retention. An Esthetician must become indispensable to his or her clients. </span></p><p><br></p><p><span style=color: rgba(0 0 0 1)>The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success offers clarity specific solutions and proven strategies which will easily guide you to success and prosperity. Topics include </span><strong style=color: rgba(0 0 0 1)>measurable marketing</strong><em style=color: rgba(0 0 0 1)> (if you can't measure the results don't waste your time or money on it)</em><span style=color: rgba(0 0 0 1)> </span><strong style=color: rgba(0 0 0 1)>how to do a proper consultation</strong><span style=color: rgba(0 0 0 1)> </span><em style=color: rgba(0 0 0 1)>(it is not the client's job to complete the Intake Form)</em><span style=color: rgba(0 0 0 1)> </span><strong style=color: rgba(0 0 0 1)>going solo/starting your own esthetics business </strong><em style=color: rgba(0 0 0 1)>(choosing a name choosing a space what to put on your business card) </em><strong style=color: rgba(0 0 0 1)>Menu of Services and Products</strong><em style=color: rgba(0 0 0 1)> (customizing/specializing choosing vendors backbar and home care) </em><strong style=color: rgba(0 0 0 1)>client development and retention</strong><span style=color: rgba(0 0 0 1)> </span><em style=color: rgba(0 0 0 1)>(how to create an unshakeable client bond and guarantee clients will purchase only from you).</em></p><p><br></p><p class=ql-align-center><strong style=color: rgba(161 0 0 1)><em>Estheticians products and equipment will come and go...</em></strong></p><p class=ql-align-center><strong style=color: rgba(161 0 0 1)><em>but the HEART of Esthetics will always be the key to your financial success.</em></strong></p>