The Hidden Mechanics of IP

<h2>Unlock the Hidden Value in Your Business with the Power of Intellectual Property</h2><p>In today's innovation-driven economy <em>intangible assets</em> account for over 90% of a company's value-yet most businesses overlook their greatest source of competitive advantage. <em>The Hidden Mechanics of IP®</em> demystifies <em>intellectual property (IP)</em> and reveals how to uncover protect and <em>commercialise your ideas systems brand and know-how</em> for long-term success.</p><p></p><p>Built around the transformative <strong>Three Cogs Formula®</strong>-<em>Competitive Edge</em> <em>Competitive Intelligence</em> and <em>Collaboration</em>-this book offers a practical roadmap for identifying structuring and scaling your <em>IP assets</em>. Whether you're a startup founder business advisor investor or seasoned entrepreneur you'll gain critical insights into:</p><p></p><ul><li><ul><li>Building and protecting <em>brand value</em> through <em>trade marks</em> <em>copyright</em> <em>design registrations</em> and <em>goodwill</em></li><li>Leveraging <em>patents</em> <em>trade secrets</em> and <em>licensing agreements</em> to maximise technological innovation</li><li>Enhancing operations with <em>internal IP systems</em> <em>SOPs</em> and <em>franchise-ready documentation</em></li><li>Using <em>IP due diligence</em> <em>freedom to operate</em> searches and <em>market validation</em> to avoid costly pitfalls</li><li>Navigating international <em>IP strategy</em> enforcement and <em>collaborative deal-making</em> with confidence</li></ul></li></ul><p></p><p>Written with wit clarity and real-world case studies-including Coca-Cola® Nike® and McDonald's®-<em>The Hidden Mechanics of IP®</em> shows you how to think like an IP strategist and position your business for exponential growth.</p><p></p><p>Don't leave your best assets vulnerable. Discover the <em>hidden mechanics</em> that power today's most successful brands-and learn how to make them work for you.</p><p></p><p><strong>Protect smarter. Grow faster. Leverage your IP with confidence.</strong></p>