The Highway To Sell

<p>Playing it safe never sold out a stadium.</p><p></p><p>AC/DC didn't become one of the biggest bands in history by chasing trends watering down their sound or apologizing for who they were. They built an empire on simplicity consistency and showing up every damn time.</p><p></p><p>This book takes that same playbook - forged in sweat riffs and relentless discipline - and plugs it straight into business.</p><p></p><p>The Highway to Sell isn't another fluffy self-help manual. It's a no-bullshit blueprint for building scaling and (if you want) selling your business at a price that makes people's jaws drop. Along the way you'll see exactly how legendary companies like Apple Instagram Netflix and Patagonia got it right - and how disasters like Blockbuster WeWork and Theranos went up in flames.</p><p></p><p>Inside you'll learn how to:</p><p>Find your spark and turn it into something undeniable.</p><p>Build a brand so strong people wear it even if they don't buy from you.</p><p>Keep it simple repeat the hits and scale without losing your soul.</p><p>Bounce back from gut-punch setbacks and come back swinging.</p><p>Kill your ego before it kills your company.</p><p>Price like you actually believe in your value - and walk away if it's not met.</p><p>Package your business so it's irresistible to buyers (even if you never sell).</p><p></p><p>Whether you're a founder starting from zero a leader inside a company or an entrepreneur who wants to scale and cash out this book will give you the edge.</p><p>Because business like rock 'n roll isn't about playing it safe. It's about playing it loud standing out and building something unforgettable.</p><p>For those about to build: I salute you.</p>