The Human Rules of Digital Marketing that Work

<p>If your audience is human why aren't you marketing like it?</p><p></p><p>Most marketing books ask you to trust the author's opinion. This one shows you what actually happened.</p><p></p><p>Every chapter starts with a story: a business owner a team a challenge. You see the mistake. You see the solution. You see the result. From there we pull out the principle. A rule of human behavior you can use to shape content strategy or campaigns that actually connect.</p><p></p><p>You won't find trends or hacks here. What you'll find are patterns of trust attention and decisions that repeat across industries platforms and time. </p><p>You'll learn why people click why they buy and what makes them come back. Each concept is broken down with a simple framework. Just clear thinking simple language and strategies you can use today.</p><p></p><p>This is a book you don't need to read cover to cover. You can start with the chapter that solves your problem now. But every time you return you'll leave with a sharper sense of how digital marketing actually works.</p><p></p>