The definitive history of America's greatest incubator of innovation and the birthplace of some of the 20th century's most influential technologies Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation? --Walter Isaacson The New York Times Book Review Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.