The IDEATE Method

<p>Generating new ideas that create substantial value is at the very core of entrepreneurship. <strong>The IDEATE Method</strong> is an ideation method empirically proven to help students identify problems develop creative solutions and select the most innovate entrepreneurial idea.  Authors Daniel Cohen Gregory Pool and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify Discover Enhance Anticipate Target and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.</p><div> </div>