The implication of Big Data Analytics on Competitive Intelligence

This paper seeks to understand how big data driven decision making outcomes create value within the organization’s competitive intelligence. The author has approached the evaluation through single intrinsic case study method with embedded decision-making units and data were collected from a “real-life” organization in UAE to establish new knowledge about this emerging phenomenon. Research questions are: 1. When BDA can demonstrate an added value for CI? 2. How big data-driven decision-making creates value for competitive intelligence? 3. Does CI process changes once BDA is utilized? Findings had provided implications & conclusions and proposed a new model for Competitive Intelligence Process while implementing Big Data Analytics.