The Importance of Online Advertising at Marketing

The internet is increasingly part of our daily life. Nowadays people spend much of their time online whether for leisure or even for academic or professional reasons. We are all networked and this should not be overlooked in the marketing strategies of companies. Advertising acting as a source of information knowledge persuasion interaction trust value and recall of a brand and/or a product/service should be where the consumers are. Over the years and with the increase of internet users the investment in online advertising has been exponentially growing. This work demonstrate that in fact online advertising prepare and is the future of the companies and/or organizations.