The Innovation Handbook

<p>In fast-moving markets no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model with input from a variety of disciplines and sources including specialists employees suppliers and in particular customers and clients.<br>But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board <b><i>The Innovation Handbook</i></b> offers advice and commentary from leading players in the technology branding design intellectual property and innovation fields.</p>