Innovator's Guide to Growth

More than a decade ago Clayton Christensen's breakthrough book <i>The Innovator's Dilemma</i> illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. <p/>In <i>The Innovator's Guide to Growth</i> Scott Anthony Mark Johnson Joseph Sinfield and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. <p/>With a foreword by Christensen this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble Johnson & Johnson Pepsi Intel Motorola SAP and Cisco Systems. The book shows you how to: <p/><b>Follow a market-proven process</b> -- so your company can reliably create blockbuster businesses<br><b>Create structures systems and metrics</b> -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed<br><b>Create a common language of disruptive innovation</b> -- so managers can reach consensus around counterintuitive courses of action <p/>Incisive and practical this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.